Hunza Serena Hotel is looking for a Director of Sales & Marketing for its hotels in Karimabad, Hunza, Gilgit-Baltistan with 10-12 years of professional experience. The application deadline is 10 March 2024.
Job Summary
He will be responsible for developing and executing effective sales strategies, building and maintaining strong customer relationships, and driving continuous growth in sales performance. The Sales Director will collaborate with cross-functional teams, analyze market trends, and implement innovative approaches to maximize sales opportunities. Exceptional leadership, communication, and strategic planning skills are essential for success in this role.
Responsibilities
1) Strategy:
a) Research, and develop appropriate product positioning to ensure changing marketing trends are accounted for.
b) Defines and develops the market and product to meet anticipated guest expectations and organizational business forecast.
c) Prepares appropriate forecasting tools and strategies to visualize market scenarios and develop long-range plans.
d) Researches, recommends, and implements strategies for brand loyalty.
e) Defines and develops the market and Sales and Marketing Plan mix to ensure guest satisfaction and maximize revenue.
2) System Operations:
a) Ensures organizational policies and procedures are implemented.
b) Develop, implement, and monitor the Sales & Marketing plan for Rooms F and B.
c) Propose, and recommend a room pricing strategy in consideration of hotel market positioning, target customer, and desire mix.
d) Recommends and proposes changes in the F&B pricing strategy to ensure maximum revenue.
e) Develop a comprehensive market-mix guideline and ensure sales as per those targets.
f) Analyze trends and data to develop selling strategies to cope with changing needs.
g) Maintains professional, close contact with customers, guests, and competition to earn goodwill and incorporate recommended changes in
services and amenities.
h) Develop with the advertising agency the unit’s advertising support needs.
i) Ensures that information on the distribution channels is timely and sales-oriented.
j) Ensures target sales/revenue achievement by constantly monitoring and updating key performance indicators.
k) Coordinates and ensures efficient operation of important F&B functions.
l) Prepares the annual budget.
m) Responsible for preparation and timely circulation of Quarterly Review of Marketing Plan.
3) Staff / Training:
a) Ensures staff attendance on behavioral and vocational training programs, and personally conducts key training.
b) Personally coaches executives in Sales Management skills.
c) Ensures career development and succession planning for subordinates.
d) Uses a specifically designed appraisal system to review the performance of direct subordinates and determine their development
needs.
e) Decide on hiring, promotion, disciplinary action, and performance-related salary increments for subordinates as per organizational policy.
f) Organizes, attends, and ensures Cross-training in all Guest Service Areas.
g) Keeps himself/ herself updated with the latest marketing trends and knowledge worldwide.
4) Share Value (SERENA ATTITUDE):
To ensure effective implementation of the following code of conduct at all times:
a) CONDUCT, which is of the highest ethical standards – intellectual, financial & moral.
b) CONDUCT, which builds and maintains Teamwork, with mutual trust as the basis of all working relationships.
c) CONDUCT, which puts the guest first, the company second, and the self last.
d) CONDUCT, which exemplifies care for the guest through
anticipation of their individual need, attention to detail, excellence and style, and respect for privacy along with warmth and concern.
e) CONDUCT which demonstrates two-way communication
accepting constructive debate and dissent whilst acting fearlessly with conviction.
f) CONDUCT which demonstrates that people are our key asset, through respect for every employee, and leading from the front
regarding performance achievement as well as individual development.
g) CONDUCT, which at all times safeguards the safety, security,
health and environment of guests, employees, and the assets of the company.
h) CONDUCT, which eschews the short-term quick fix for the long-term establishment of a healthy precedent.