Islamabad-based digital firm Centangle Interactive is looking for a Digital Marketing officer. The candidate must have at least a Bachelor’s degree in Marketing, Media & Communications or any relevant field with 2-3 years of industry experience.
Responsibilities:
The Digital Marketing Officer would be responsible for the design, implementation, and management of Centangle’s offline and online communication strategies. This will be achieved through a combination of corporate communications, public affairs, press releases, blog posts, social media marketing, Search Engine Optimization, and email marketing. This position will report directly to the Chief Digital Officer (CDO) and provide advisory services to the Chief Executive Officer (CEO), Senior Management team and on request to the Centangle Board of Directors.
Primary Responsibilities:
- Develop strategic communications planning to promote and disseminate corporate and marketing content.
- Develop corporate promotions and communications liaising with other departments and the Management Teams.
- In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword searches.
- Manage the corporate branding of the company as well as our products.
- Maintain the social media presence with quality content on Twitter, Facebook, Instagram, and LinkedIn.
- Develop other, relevant social media outlets to support and expand our digital presence.
- Manage PR and press relations of the company as well as our products.
- Assist in the preparation and drafting of various communications (email, social media, blogs, etc.) including at times public speeches for the members of the Board of Directors.
- General email marketing and inbound marketing management
- Email campaign development and implementation.
- Manage inbound marketing system, including campaign development and data analysis.
- Develop print campaigns to generate interaction, brand exposure, and sales.
- Identify appropriate print and social media channels for targeted campaigns.
- Transform content to ensure easy sharing with social networks.
- Continue to build and maintain Centangle’s strong online reputation.
- Manage the “facilitation” of key social media.
- Develop and implement customer service response to common complaints and a process in which they are resolved and communicated.
About Centangle Interactive
Centangle Interactive Pvt. Ltd. is a digital agency based in Islamabad, Pakistan. Centangle provides custom software development, website design and development, mobile app development, e-commerce development, custom ERP software solutions, cloud-based online accounting systems, visual and print, and digital media solutions to emerging startups, non-government organizations and small and medium enterprises.